Small But Meaningful: Why Taiwan's Hospitality Avoids Large Resorts

Grasse Grace Manor, Miaoli County, Taiwan

After spending a few weeks in Taipei and planning my road trip around Taiwan, I noticed something intriguing: the scarcity of large resorts across the island. While searching for accommodations, this absence stood out, prompting me to ask my Taiwanese friends why that might be. Their response was simple yet thought-provoking: it’s just not part of their culture.

Unlike regions such as Southeast Asia or the Caribbean, where large-scale resorts dominate, Taiwan takes a notably different approach to hospitality. This cultural and industry divergence reflects deeper societal, historical, and environmental factors, making it a fascinating case study for hospitality professionals worldwide.

A Cultural Preference for Intimacy Over Extravagance

At the heart of Taiwan’s hospitality philosophy lies a cultural emphasis on intimacy and connection. Traditional Taiwanese values prioritize family, community, and authenticity over grandeur or ostentation. This perspective extends into the way accommodations are designed and experienced.

For instance, boutique hotels and guesthouses cater to travelers seeking a personal touch. Many of these properties emphasize human interaction, offering warm, tailored experiences rather than the anonymity that can sometimes accompany larger resorts. This preference aligns with Taiwan’s collective cultural identity, where smaller-scale interactions foster a sense of belonging and comfort.

Geography’s Role in Shaping Hospitality

Taiwan’s geographical characteristics also play a significant role in limiting the prevalence of large resorts. The island’s compact size, mountainous terrain, and high population density leave little room for sprawling developments. Much of Taiwan’s most desirable land is either urbanized or protected as part of its impressive network of national parks and reserves.

Instead of large-scale resorts, Taiwan’s hospitality industry has flourished in urban centers and around its natural landmarks. This approach ensures a balanced coexistence between tourism and the preservation of Taiwan’s natural beauty.

Tourism Patterns: Domestic Over International

Another key factor is Taiwan’s tourism demographic. While international tourism has grown steadily in recent years, domestic travelers still form a significant portion of the market. Taiwanese travelers often prefer short trips to culturally enriching destinations, nature reserves, or wellness retreats. These preferences naturally align with smaller accommodations and unique lodging experiences over all-inclusive resorts.

The Influence of Hot Spring Culture

One of the most distinctive aspects of Taiwanese hospitality is its hot spring culture. Taiwan is home to a vast network of geothermal springs, and hot spring resorts have

become an integral part of its tourism identity. Unlike large resorts, these facilities are typically smaller and focus on wellness and relaxation.
The hot spring experience emphasizes serene environments and traditional therapeutic practices, creating a different kind of luxury that’s rooted in nature and simplicity.

Sustainability: A Growing Priority

Taiwan’s commitment to sustainability has further cemented its preference for smaller- scale hospitality developments. Eco-conscious travelers are drawn to properties that emphasize green practices, such as energy efficiency, sustainable sourcing, and minimal environmental impact. Boutique hotels and eco-lodges are better suited to meet these demands than large resorts.

Government regulations and initiatives also play a role. Policies designed to protect Taiwan’s natural resources and biodiversity discourage large-scale developments in favor of more sustainable and environmentally friendly tourism models. This approach not only preserves Taiwan’s unique ecosystems but also creates opportunities for hospitality businesses to innovate within smaller, greener frameworks.

A Unique Hospitality Identity

Taiwan’s hospitality industry reflects its cultural and geographical identity. The absence of large resorts might seem surprising to some, but it underscores the island’s commitment to meaningful connections, environmental stewardship, and cultural authenticity. This approach resonates deeply with travelers seeking a sense of place and purpose in their journeys.

For hospitality professionals, Taiwan’s model offers inspiration to rethink traditional hospitality frameworks. It’s a reminder that bigger isn’t always better—and that small, thoughtful experiences can leave a lasting impression. By embracing the principles of intimacy, sustainability, and cultural immersion, Taiwan has carved out a unique and compelling niche in the global hospitality landscape.