Since arriving in Vancouver, I couldn't help but notice the steady stream of cruise ships docking at Canada Place, each one bringing thousands of visitors to the city. This constant influx of tourists piqued my curiosity about the broader impact these ships have on Vancouver.

In our recent series, we've talked about the core elements that shape today’s luxury experience: sustainability, supporting diversity and integration, and creating personalized guest experiences. These are not just trends—they're deeply valued by Gen Z. As they enter workforce and gain spending power, the preferences of this new wave of travelers will shape the future of the market.

In this article, we will turn our attention to another key aspect that resonates with this generation: technology and innovation.

I recently visited the Museum of Anthropology at the University of British Columbia which displays world arts and cultures, in particular works by First Nations of the Pacific Northwest. This visit led me to explore how the hospitality industry is contributing to the preservation of local traditions.

Since arriving in Vancouver, I've been struck by how deeply ingrained environmental consciousness is in the city's culture. After extensive research, I have found that most luxury hotels in the city use eco-friendly cleaning products and have robust recycling programs. In this article, I’ll focus on two less common initiatives that are setting new standards in the hospitality industry.

As I continue my journey through the vibrant streets of Vancouver, immersing myself in the city’s rich hospitality scene, I am continually impressed by the innovative ways luxury hotels are redefining guest experiences.
In the fiercely competitive world of luxury hospitality, the ability to provide personalized guest experiences has become the gold standard of exceptional service.

Luxury Unveiled: the VERTU Hospitality Tour has begun!

Our first stop takes us to the vibrant city of Vancouver, BC, Canada…

Vancouver, a city renowned for its stunning natural scenery and vibrant urban life, is equally celebrated for its architectural innovations, particularly in the hospitality sector. This article delves into the cutting-edge design strategies and architectural marvels that have transformed Vancouver into a global hotspot for hospitality excellence.

Drawing from personal visits and extensive research, I'll take you on a tour of two of the city's most iconic hotels, very different from each other.

We are thrilled to announce the launch of our exciting new blog series, "Luxury Unveiled: The VERTU Hospitality Tour." In this series, our Travel Designer is embarking on a remarkable journey around the world, visiting some of the most luxurious hotels to explore the latest trends, innovations, and best practices in the industry.