At VERTU Hotels and Resorts, we believe in curating experiences that not only transcend expectations but also contribute to a sustainable and responsible future. Our commitment to authenticity extends beyond impeccable service and luxurious accommodations; it encompasses a dedication to the local communities we serve and the planet we call home. This translates in a few impactful topics …

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

It is no more secret I like to be relax in a hotel lobby, and a Cappuccino, one of my favorite hot drink at anytime of the day. Despite the circumstances, one would think that getting one in a hotel should not be so complicated, especially since early mornings can often be a race against time, when traveling. As a seasoned traveler, I have learned the value of being ahead of schedule, allowing me to savor the moments before embarking on a new adventure. However, a recent experience at a train station hotel in Paris last Tuesday morning left me disappointed and questioning the notion of basic service.

VERTU Hotels and Resorts like every other hotel management group is very cautious about internal and clients security. This includes front-end and back-end information. In fact, in the digital age, the hospitality industry relies heavily on technology to provide efficient services, streamline operations, and enhance guest experiences. However, with the increasing level of malicious attempts, identity theft, and credit card breaches, it is crucial for hotels to prioritize the development and implementation of a robust IT and email policy. Such a policy serves as a critical defense mechanism against cyber threats, ensuring the security of guest information and safeguarding the reputation of the establishment.

The presentation of my favorite drink, a Cappuccino, had reached another level and it made me thinking of the importance the presentation because in the world of hospitality, the art of presentation holds a significant place when it comes to delighting hotel guests. While the quality and taste of food and beverages are undeniably important, the visual appeal and presentation of these products play a crucial role in creating a memorable dining experience. Just as we savor a meal with our taste buds, we also consume it with our eyes. As such, hotels and restaurants must pay meticulous attention to the presentation of their culinary offerings, recognizing that it is as important as the quality itself.