Embracing Sustainability, a Prerequisite at VERTU Hotels and Resorts
At VERTU Hotels and Resorts and VERTU Hospitality, we believe in curating experiences that not only transcend expectations but also contribute to a sustainable and responsible future. Our commitment to authenticity extends beyond impeccable service and luxurious accommodations; it encompasses a dedication to the local communities we serve and the planet we call home. This translates in a few impactful topics :
Culinary Excellence with a Local Twist
As part of our sustainability initiative, managed and member hotels are encouraged to collaborate with local farmers and food producers. This ensures that the culinary offerings boast a menu rich in seasonal, fresh, and locally-sourced ingredients. Guests indulge in a gastronomic journey that not only delights their taste buds but also supports regional economies.
Economic Empowerment
VERTU Hotels and Resorts are more than just establishments; they are integral parts of the communities they reside in. We insist that our managed and member hotels actively engage with local vendors, supporting businesses that embody the spirit of the region. This partnership serves as an economic catalyst, contributing to the growth and prosperity of local entrepreneurs.
Environmental Stewardship
Reducing our carbon footprint is a priority at VERTU. Our managed and member hotels are encouraged to adopt a 'farm-to-table' approach, minimizing the environmental impact associated with long-distance transportation. By sourcing locally, the establishments align with the global movement towards eco-conscious travel.
Cultural Fusion
VERTU Hotels and Resorts pride themselves on creating immersive experiences. As part of our sustainability criteria, managed and member hotels integrate local crafts, textiles, and artistic expressions into their aesthetic. This not only enhances the cultural richness of the guest experience but also supports local artisans and preserves traditional craftsmanship.
Community Involvement
A VERTU hotel is not just a place to stay; it is a hub of community engagement. Managed and Member hotels actively participate in local events, collaborations, and initiatives, fostering a sense of shared responsibility and mutual benefit.
Genuine Brand Identity
Sustainability is at the core of our brand identity. VERTU Hotels and Resorts stand out in a crowded market by embracing local initiatives that prioritize authenticity, responsible practices, and a genuine connection to the destinations we call home.
Every VERTU member or managed hotel has a story, and sustainability is a central chapter. We encourage all hotels to weave these stories into their narrative, creating a compelling and genuine connection with guests who seek meaningful and responsible travel experiences. At VERTU Hotels and Resorts, we don't just welcome guests; we invite them to be a part of a global movement towards responsible and authentic travel. Our sustainability criteria are not just guidelines; they are a commitment to creating a positive impact—one stay at a time.
📸 Photo credit : Tim Mossholder.
