In the industries of hospitality and luxury retail, the pursuit of excellence knows no bounds. It's a world where every touch point, from the initial interaction to the final purchase or departure, is meticulously curated to create unforgettable experiences for discerning clientele.

I very often get asked the question why the VERTU Hotels and Resorts and VERTU Hospitality logos are mostly Black and White.

As much as I love many other colors, I have to says that choosing the Black and the white was an obvious and easy decision to make. Choosing black and white as the standard and basic colors for VERTU Hotels and Resorts is a powerful and sophisticated design choice. These colors convey a sense of luxury, elegance, strength, and neutrality, among other positive aspects and benefits. I also always remember a quote from Coco Chanel stating : “I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony“. She was so right and the succès of her brand demonstrated it very quickly.

At VERTU Hotels and Resorts, we believe in curating experiences that not only transcend expectations but also contribute to a sustainable and responsible future. Our commitment to authenticity extends beyond impeccable service and luxurious accommodations; it encompasses a dedication to the local communities we serve and the planet we call home. This translates in a few impactful topics …

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary in a few months. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

When it comes to providing a memorable customer experience, every detail matters.

Hotels and resorts, being in the hospitality industry, understand the significance of ensuring their guests have an exceptional stay. One major component that plays a pivotal role in shaping this experience is the design and installation of appropriate internal and external lighting. Customized lighting systems, combined with ultra-professional lighting and special effects companies, can create a unique wow factor that becomes a key differentiator for the guests…

This morning I was listening to a podcast where Estelle Lagarde, the famous jewellery designer and gouache painter, was speaking about her career path. Part of the content of her talk made me think about hospitality and what we are trying to achieve every day at VERTU Hotels and Resorts. In fact, in the realm of refined indulgence and exquisite craftsmanship, the two distinct worlds converge in a shared pursuit of creating extraordinary experiences.

As I was reading this morning a LinkedIn post about holding the attention of the audience during a conference, it made me think about the importance of having an external speaker. We use Guest Speakers and Motivator’s for our events from time to time and they are instrumental in the success of every conference or corporate meeting. My Friends Gary Guller or Jones Loflin are both the perfect demonstration of how to turn a traditional conference into a special vibe.

Here are ten reasons why Hotels and Conference Centers should always have a list of guest and motivational speakers available for clients holding a conference in their venues.

It is summer time and many are ready to enjoy some well deserved holidays . But are you really ready ?

Traveling by plane offers the convenience of reaching distant destinations quickly. However, long flights can sometimes be exhausting and uncomfortable. By following a few essential tips, you can ensure a comfortable journey while prioritising security, clothing choices, and medical considerations. Additionally, for an enhanced travel experience, VERTU Travels Services ( vertutravels.com ) provide exceptional benefits, especially when organising a complete itinerary to visit luxurious VERTU Hotels and Resorts in Europe or Switzerland.