The hospitality industry is a unique and dynamic field, where each strategic position demands a specific blend of skills and experiences that are often unmatched in other sectors. One of the most fascinating aspects of this industry is how it cultivates professionals who are not just specialists in their roles but true experts with a deep understanding of both operations, other disciplines and the technology that supports them…

At VERTU Hotels and Resorts, we've recently reached a significant milestone: the completion of our latest corporate and inspirational videos. This accomplishment has brought to the forefront the undeniable importance of partnering with a top-notch PR and Communication Company. Let's take a closer look at why we now place even greater emphasis on quality in this domain.

Our journey to create our latest corporate video underscored the pivotal role that effective PR and communication play in our success. Here's why we now recognize the paramount importance of working with a top-tier PR team:

In the industries of hospitality and luxury retail, the pursuit of excellence knows no bounds. It's a world where every touch point, from the initial interaction to the final purchase or departure, is meticulously curated to create unforgettable experiences for discerning clientele.

I very often get asked the question why the VERTU Hotels and Resorts and VERTU Hospitality logos are mostly Black and White.

As much as I love many other colors, I have to says that choosing the Black and the white was an obvious and easy decision to make. Choosing black and white as the standard and basic colors for VERTU Hotels and Resorts is a powerful and sophisticated design choice. These colors convey a sense of luxury, elegance, strength, and neutrality, among other positive aspects and benefits. I also always remember a quote from Coco Chanel stating : “I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony“. She was so right and the succès of her brand demonstrated it very quickly.

This week while we were working on a special project at the property, it was truly an extraordinary experience to meet with Mauro Griguoli, the General Manager at the Grand Hotel Campione, a distinguished member of Vertu Hotels and Resorts. Mauro's passion for his job, his property, and the connections he fosters with his clients is nothing short of inspiring.

From the moment our conversation began, it was evident that Mauro's enthusiasm for his role went beyond the responsibilities of a General Manager. His eyes lit up as he spoke about the intricacies of the Grand Hotel Campione, each detail of the property seemed to be a testament to his dedication. It wasn't merely a place of business for him; it was a canvas on which he painted his passion for hospitality.

In the dynamic world of hospitality, having a solid and diversified advisory board is not just an option; it's a strategic imperative for success. At VERTU Hotels and Resorts, we understand the immense value that a diverse advisory board brings to our organisation, and we would like to share some key insights into why this is so crucial.

An advisory board comprised of individuals from various backgrounds and industries brings a diverse range of expertise to the table. This wealth of knowledge allows us to make informed decisions, gain fresh perspectives, and navigate the ever-evolving landscape of the hospitality sector with confidence.

In an era of technological advancement and automation, the hospitality industry has seen the emergence of self-service check-in kiosks at hotel receptions. While the allure of efficiency and cost-saving measures may be tempting, it is crucial to recognize the irreplaceable importance of experienced staff in maintaining service excellence. The human factor, characterized by personalized attention, empathy, and problem-solving capabilities, remains a cornerstone of the hospitality industry. Let’s see why hotels should prioritize retaining their experienced staff over implementing self-service check-in kiosks (although they can be a good backup plan to decongest lobby’s during peak arrival time).

Working in the hospitality industry can be both demanding and rewarding, and it is not uncommon for individuals to form close bonds with their colleagues….