Further to my hospitality conference where AI was at the forefront of many conversations, I explored the emerging trend of video clip production with digital avatars speaking on behalf of humans.

In today's digitally connected world, WiFi has become an essential amenity, akin to running water and electricity. For hotels and conference venues, providing a fast, robust, and secure WiFi service is not just a luxury; it's a necessity. Let’s explore the critical importance of high-quality WiFi for guests and get a sneak peak into the various existing and emerging WiFi technologies that are shaping the future of internet and network services…

This week, Amsterdam is playing host to the Brainlinx Hospitality and Travel Conference, where industry leaders and enthusiasts converged to explore and expose the latest trends and innovations shaping the world of hospitality. As a speaker at this prestigious event, I had the privilege of addressing a topic close to my heart: the delicate balance between automation and the human touch in the luxury hospitality sector.

As I went through several rebranding initiatives in the past with other hotel groups, reading the announcement of the very successful Jumeirah rebranding a couple of days ago, made me brainstorming about the pros and cons of such an initiative in our industry, the purpose of doing so and the actions to take or to avoid in order to do it right…

At VERTU Hotels and Resorts, we believe in curating experiences that not only transcend expectations but also contribute to a sustainable and responsible future. Our commitment to authenticity extends beyond impeccable service and luxurious accommodations; it encompasses a dedication to the local communities we serve and the planet we call home. This translates in a few impactful topics …

This week while we were working on a special project at the property, it was truly an extraordinary experience to meet with Mauro Griguoli, the General Manager at the Grand Hotel Campione, a distinguished member of Vertu Hotels and Resorts. Mauro's passion for his job, his property, and the connections he fosters with his clients is nothing short of inspiring.

From the moment our conversation began, it was evident that Mauro's enthusiasm for his role went beyond the responsibilities of a General Manager. His eyes lit up as he spoke about the intricacies of the Grand Hotel Campione, each detail of the property seemed to be a testament to his dedication. It wasn't merely a place of business for him; it was a canvas on which he painted his passion for hospitality.

In the dynamic world of hospitality, having a solid and diversified advisory board is not just an option; it's a strategic imperative for success. At VERTU Hotels and Resorts, we understand the immense value that a diverse advisory board brings to our organisation, and we would like to share some key insights into why this is so crucial.

An advisory board comprised of individuals from various backgrounds and industries brings a diverse range of expertise to the table. This wealth of knowledge allows us to make informed decisions, gain fresh perspectives, and navigate the ever-evolving landscape of the hospitality sector with confidence.

Recently, I was kindly invited to one of the hotel’s staff party. I have to admit that it was so delightful to see the whole staff of the hotel getting together and having lots of fun dancing and singing . I believe that such events are so efficient and helpful, and unifying team members is always a good idea.

Organising staff parties in the hospitality industry brings a multitude of social and human benefits to the organisation , fostering a vibrant and positive workplace culture….

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

VERTU Hotels and Resorts like every other hotel management group is very cautious about internal and clients security. This includes front-end and back-end information. In fact, in the digital age, the hospitality industry relies heavily on technology to provide efficient services, streamline operations, and enhance guest experiences. However, with the increasing level of malicious attempts, identity theft, and credit card breaches, it is crucial for hotels to prioritize the development and implementation of a robust IT and email policy. Such a policy serves as a critical defense mechanism against cyber threats, ensuring the security of guest information and safeguarding the reputation of the establishment.