At VERTU Hotels and Resorts, we believe in curating experiences that not only transcend expectations but also contribute to a sustainable and responsible future. Our commitment to authenticity extends beyond impeccable service and luxurious accommodations; it encompasses a dedication to the local communities we serve and the planet we call home. This translates in a few impactful topics …

VERTU Hospitality is on the cusp of completing a substantial multi-property mountain resort audit and project management endeavor. This significant undertaking underscores our commitment to delivering results and maximizing the potential of hospitality ventures in diverse settings.

Our imminent success in managing this extensive project further exemplifies the depth of our expertise and the practical application of our vision. We believe that this hands-on experience positions us uniquely to share our knowledge with other hotels and resorts seeking transformation and growth. By sharing our vision and expertise described below, we aim to facilitate a ripple effect of positive change within the hospitality industry.

When it comes to culinary excellence, few accolades hold as much prestige and recognition as the Michelin star. For discerning food enthusiasts, the mere mention of a Michelin-starred restaurant conjures visions of gastronomic delights and unparalleled dining experiences. Now imagine having a Michelin-star rated executive chef at the helm of a restaurant in a hotel. This combination offers a unique and compelling advantage, elevating the entire hotel experience to extraordinary heights. Let's delve into the benefits of having such a renowned chef gracing the kitchen of a hotel restaurant.

A Michelin-star rated executive chef is a maestro in the culinary world, having proven their exceptional skills, innovation, and creativity. Their dishes are often an exquisite blend of flavors, textures, and presentation, leaving diners with an unforgettable taste sensation. With such a chef leading the kitchen, the hotel restaurant can offer a menu that tantalizes taste buds, pushes culinary boundaries, and keeps guests coming back for more.

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary in a few months. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

In an era of technological advancement and automation, the hospitality industry has seen the emergence of self-service check-in kiosks at hotel receptions. While the allure of efficiency and cost-saving measures may be tempting, it is crucial to recognize the irreplaceable importance of experienced staff in maintaining service excellence. The human factor, characterized by personalized attention, empathy, and problem-solving capabilities, remains a cornerstone of the hospitality industry. Let’s see why hotels should prioritize retaining their experienced staff over implementing self-service check-in kiosks (although they can be a good backup plan to decongest lobby’s during peak arrival time).

A well-maintained hotel is a haven for guests seeking comfort, convenience, and exceptional experiences. Behind the scenes, a dedicated team of professionals in the maintenance and engineering department plays a pivotal role in ensuring the smooth operation and seamless functioning of the hotel's infrastructure. Let’s explore the importance of the maintenance and engineering department in a hotel, highlighting the most common requests they receive from both management and clients.