The hospitality industry is a unique and dynamic field, where each strategic position demands a specific blend of skills and experiences that are often unmatched in other sectors. One of the most fascinating aspects of this industry is how it cultivates professionals who are not just specialists in their roles but true experts with a deep understanding of both operations, other disciplines and the technology that supports them…

I very often get asked the question why the VERTU Hotels and Resorts and VERTU Hospitality logos are mostly Black and White.

As much as I love many other colors, I have to says that choosing the Black and the white was an obvious and easy decision to make. Choosing black and white as the standard and basic colors for VERTU Hotels and Resorts is a powerful and sophisticated design choice. These colors convey a sense of luxury, elegance, strength, and neutrality, among other positive aspects and benefits. I also always remember a quote from Coco Chanel stating : “I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony“. She was so right and the succès of her brand demonstrated it very quickly.

At VERTU Hotels and Resorts, we believe in curating experiences that not only transcend expectations but also contribute to a sustainable and responsible future. Our commitment to authenticity extends beyond impeccable service and luxurious accommodations; it encompasses a dedication to the local communities we serve and the planet we call home. This translates in a few impactful topics …

VERTU Hospitality is on the cusp of completing a substantial multi-property mountain resort audit and project management endeavor. This significant undertaking underscores our commitment to delivering results and maximizing the potential of hospitality ventures in diverse settings.

Our imminent success in managing this extensive project further exemplifies the depth of our expertise and the practical application of our vision. We believe that this hands-on experience positions us uniquely to share our knowledge with other hotels and resorts seeking transformation and growth. By sharing our vision and expertise described below, we aim to facilitate a ripple effect of positive change within the hospitality industry.

When it comes to culinary excellence, few accolades hold as much prestige and recognition as the Michelin star. For discerning food enthusiasts, the mere mention of a Michelin-starred restaurant conjures visions of gastronomic delights and unparalleled dining experiences. Now imagine having a Michelin-star rated executive chef at the helm of a restaurant in a hotel. This combination offers a unique and compelling advantage, elevating the entire hotel experience to extraordinary heights. Let's delve into the benefits of having such a renowned chef gracing the kitchen of a hotel restaurant.

A Michelin-star rated executive chef is a maestro in the culinary world, having proven their exceptional skills, innovation, and creativity. Their dishes are often an exquisite blend of flavors, textures, and presentation, leaving diners with an unforgettable taste sensation. With such a chef leading the kitchen, the hotel restaurant can offer a menu that tantalizes taste buds, pushes culinary boundaries, and keeps guests coming back for more.

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

In an era of technological advancement and automation, the hospitality industry has seen the emergence of self-service check-in kiosks at hotel receptions. While the allure of efficiency and cost-saving measures may be tempting, it is crucial to recognize the irreplaceable importance of experienced staff in maintaining service excellence. The human factor, characterized by personalized attention, empathy, and problem-solving capabilities, remains a cornerstone of the hospitality industry. Let’s see why hotels should prioritize retaining their experienced staff over implementing self-service check-in kiosks (although they can be a good backup plan to decongest lobby’s during peak arrival time).

This morning I was listening to a podcast where Estelle Lagarde, the famous jewellery designer and gouache painter, was speaking about her career path. Part of the content of her talk made me think about hospitality and what we are trying to achieve every day at VERTU Hotels and Resorts. In fact, in the realm of refined indulgence and exquisite craftsmanship, the two distinct worlds converge in a shared pursuit of creating extraordinary experiences.

As I was reading this morning a LinkedIn post about holding the attention of the audience during a conference, it made me think about the importance of having an external speaker. We use Guest Speakers and Motivator’s for our events from time to time and they are instrumental in the success of every conference or corporate meeting. My Friends Gary Guller or Jones Loflin are both the perfect demonstration of how to turn a traditional conference into a special vibe.

Here are ten reasons why Hotels and Conference Centers should always have a list of guest and motivational speakers available for clients holding a conference in their venues.

In recent years, there has been a significant shift in the real estate market, with luxury hotel brands such as VERTU Hotels and Resorts venturing into the residential sector. These brands are now offering hotel residences, providing owners and investors with a unique opportunity to experience the epitome of luxury living and be part of a new type of community, combined with world-class hospitality services. Here is a trend and highlights of the benefits for those considering purchasing hotel residences…

It is summer time and many are ready to enjoy some well deserved holidays . But are you really ready ?

Traveling by plane offers the convenience of reaching distant destinations quickly. However, long flights can sometimes be exhausting and uncomfortable. By following a few essential tips, you can ensure a comfortable journey while prioritising security, clothing choices, and medical considerations. Additionally, for an enhanced travel experience, VERTU Travels Services ( vertutravels.com ) provide exceptional benefits, especially when organising a complete itinerary to visit luxurious VERTU Hotels and Resorts in Europe or Switzerland.

In recent years, rooftop bars have become sought-after destinations for locals and tourists alike, offering a unique blend of breathtaking views, exquisite cocktails, and vibrant ambiance. While aesthetics and libations play a vital role in shaping a rooftop bar's appeal, often overlooked but equally crucial is the role of high sound quality and the selection of a skilled DJ. At VERTU Hospitality we enforce the importance of impeccable sound and the art of DJing to elevate the experience in our own hotels as well as in our clients hotels' rooftop bars.

This article delves into the key aspects of hotel construction project management and highlights essential strategies for ensuring a smooth and successful project delivery.

VERTU HOTELS AND RESORTS´ Founder and CEO Gerald Lampaert reminding some of the basics for Service Excellence in the hospitality industry.

Working in the hospitality industry can be both demanding and rewarding, and it is not uncommon for individuals to form close bonds with their colleagues….