This week, Amsterdam is playing host to the Brainlinx Hospitality and Travel Conference, where industry leaders and enthusiasts converged to explore and expose the latest trends and innovations shaping the world of hospitality. As a speaker at this prestigious event, I had the privilege of addressing a topic close to my heart: the delicate balance between automation and the human touch in the luxury hospitality sector.

In today's fast-paced world, technology has made its way into various industries, revolutionizing the way we work and create. One such innovation that has significantly impacted the world of interior design is Artificial Intelligence (AI). For developers of hotels and resorts, AI-generated interior design renderings offer a game-changing solution to visualize spaces and optimize design decisions.

AI has the ability to analyze vast amounts of data and process complex design parameters, resulting in stunningly realistic and accurate interior design renderings. This technology can translate developers' visions into virtual reality with incredible detail, bringing to life every aspect of the proposed space. By harnessing AI-generated renderings, developers can make informed decisions about the layout, colors, textures, and overall ambiance, all before a single piece of furniture is purchased or a wall is painted.

In an era of technological advancement and automation, the hospitality industry has seen the emergence of self-service check-in kiosks at hotel receptions. While the allure of efficiency and cost-saving measures may be tempting, it is crucial to recognize the irreplaceable importance of experienced staff in maintaining service excellence. The human factor, characterized by personalized attention, empathy, and problem-solving capabilities, remains a cornerstone of the hospitality industry. Let’s see why hotels should prioritize retaining their experienced staff over implementing self-service check-in kiosks (although they can be a good backup plan to decongest lobby’s during peak arrival time).