The Hospitality Blog

At VERTU Hospitality,
we love to share various experiences, topics, news with our readers.

Launch of our new blog series, "Luxury Unveiled: The Vertu Hospitality Tour."

We are thrilled to announce the launch of our exciting new blog series, "Luxury Unveiled: The VERTU Hospitality Tour." In this series, our Travel Designer is embarking on a remarkable journey around the world, visiting some of the most luxurious hotels to explore the latest trends, innovations, and best practices in the industry.

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Why Fi? The Importance of Fast, Robust, and Secure WiFi Service for Hotel and Conference Guests.

In today's digitally connected world, WiFi has become an essential amenity, akin to running water and electricity. For hotels and conference venues, providing a fast, robust, and secure WiFi service is not just a luxury; it's a necessity. Let’s explore the critical importance of high-quality WiFi for guests and get a sneak peak into the various existing and emerging WiFi technologies that are shaping the future of internet and network services…

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Vertu Conferences, Speaker Session Gerald Lampaert Vertu Conferences, Speaker Session Gerald Lampaert

Striking the Balance between Automation and the Human Touch in Hospitality.

This week, Amsterdam is playing host to the Brainlinx Hospitality and Travel Conference, where industry leaders and enthusiasts converged to explore and expose the latest trends and innovations shaping the world of hospitality. As a speaker at this prestigious event, I had the privilege of addressing a topic close to my heart: the delicate balance between automation and the human touch in the luxury hospitality sector.

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Gerald Lampaert Gerald Lampaert

The Pros and Cons of Rebranding a Hotel Group.

As I went through several rebranding initiatives in the past with other hotel groups, reading the announcement of the very successful Jumeirah rebranding a couple of days ago, made me brainstorming about the pros and cons of such an initiative in our industry, the purpose of doing so and the actions to take or to avoid in order to do it right…

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The People in Hospitality Gerald Lampaert The People in Hospitality Gerald Lampaert

The Power of a Diverse Advisory Board in Hospitality

In the dynamic world of hospitality, having a solid and diversified advisory board is not just an option; it's a strategic imperative for success. At VERTU Hotels and Resorts, we understand the immense value that a diverse advisory board brings to our organisation, and we would like to share some key insights into why this is so crucial.

An advisory board comprised of individuals from various backgrounds and industries brings a diverse range of expertise to the table. This wealth of knowledge allows us to make informed decisions, gain fresh perspectives, and navigate the ever-evolving landscape of the hospitality sector with confidence.

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Gerald Lampaert Gerald Lampaert

Leveraging External Hospitality Experts for Operational Excellence.

VERTU Hospitality is on the cusp of completing a substantial multi-property mountain resort audit and project management endeavor. This significant undertaking underscores our commitment to delivering results and maximizing the potential of hospitality ventures in diverse settings.

Our imminent success in managing this extensive project further exemplifies the depth of our expertise and the practical application of our vision. We believe that this hands-on experience positions us uniquely to share our knowledge with other hotels and resorts seeking transformation and growth. By sharing our vision and expertise described below, we aim to facilitate a ripple effect of positive change within the hospitality industry.

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Customer Experience Gerald Lampaert Customer Experience Gerald Lampaert

The evolution of hospitality: from hotel rooms to immersive experiences.

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

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Gerald Lampaert Gerald Lampaert

Enhancing Hospitality with AI-Generated Interior Design Renderings

In today's fast-paced world, technology has made its way into various industries, revolutionizing the way we work and create. One such innovation that has significantly impacted the world of interior design is Artificial Intelligence (AI). For developers of hotels and resorts, AI-generated interior design renderings offer a game-changing solution to visualize spaces and optimize design decisions.

AI has the ability to analyze vast amounts of data and process complex design parameters, resulting in stunningly realistic and accurate interior design renderings. This technology can translate developers' visions into virtual reality with incredible detail, bringing to life every aspect of the proposed space. By harnessing AI-generated renderings, developers can make informed decisions about the layout, colors, textures, and overall ambiance, all before a single piece of furniture is purchased or a wall is painted.

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Hotel Information Technology Gerald Lampaert Hotel Information Technology Gerald Lampaert

The importance of a strong IT and email Policy in hospitality is safeguarding against malicious attempts and protecting guest information.

VERTU Hotels and Resorts like every other hotel management group is very cautious about internal and clients security. This includes front-end and back-end information. In fact, in the digital age, the hospitality industry relies heavily on technology to provide efficient services, streamline operations, and enhance guest experiences. However, with the increasing level of malicious attempts, identity theft, and credit card breaches, it is crucial for hotels to prioritize the development and implementation of a robust IT and email policy. Such a policy serves as a critical defense mechanism against cyber threats, ensuring the security of guest information and safeguarding the reputation of the establishment.

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Customer Experience Gerald Lampaert Customer Experience Gerald Lampaert

The presentation of food and beverage products in hospitality is when quality must meets visual appeal.

The presentation of my favorite drink, a Cappuccino, had reached another level and it made me thinking of the importance the presentation because in the world of hospitality, the art of presentation holds a significant place when it comes to delighting hotel guests. While the quality and taste of food and beverages are undeniably important, the visual appeal and presentation of these products play a crucial role in creating a memorable dining experience. Just as we savor a meal with our taste buds, we also consume it with our eyes. As such, hotels and restaurants must pay meticulous attention to the presentation of their culinary offerings, recognizing that it is as important as the quality itself.

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