In our recent series, we've talked about the core elements that shape today’s luxury experience: sustainability, supporting diversity and integration, and creating personalized guest experiences. These are not just trends—they're deeply valued by Gen Z. As they enter workforce and gain spending power, the preferences of this new wave of travelers will shape the future of the market.

In this article, we will turn our attention to another key aspect that resonates with this generation: technology and innovation.

I recently visited the Museum of Anthropology at the University of British Columbia which displays world arts and cultures, in particular works by First Nations of the Pacific Northwest. This visit led me to explore how the hospitality industry is contributing to the preservation of local traditions.

Since arriving in Vancouver, I've been struck by how deeply ingrained environmental consciousness is in the city's culture. After extensive research, I have found that most luxury hotels in the city use eco-friendly cleaning products and have robust recycling programs. In this article, I’ll focus on two less common initiatives that are setting new standards in the hospitality industry.

As I continue my journey through the vibrant streets of Vancouver, immersing myself in the city’s rich hospitality scene, I am continually impressed by the innovative ways luxury hotels are redefining guest experiences.
In the fiercely competitive world of luxury hospitality, the ability to provide personalized guest experiences has become the gold standard of exceptional service.

Luxury Unveiled: the VERTU Hospitality Tour has begun!

Our first stop takes us to the vibrant city of Vancouver, BC, Canada…

Vancouver, a city renowned for its stunning natural scenery and vibrant urban life, is equally celebrated for its architectural innovations, particularly in the hospitality sector. This article delves into the cutting-edge design strategies and architectural marvels that have transformed Vancouver into a global hotspot for hospitality excellence.

Drawing from personal visits and extensive research, I'll take you on a tour of two of the city's most iconic hotels, very different from each other.

In today's fast-paced world, technology has made its way into various industries, revolutionizing the way we work and create. One such innovation that has significantly impacted the world of interior design is Artificial Intelligence (AI). For developers of hotels and resorts, AI-generated interior design renderings offer a game-changing solution to visualize spaces and optimize design decisions.

AI has the ability to analyze vast amounts of data and process complex design parameters, resulting in stunningly realistic and accurate interior design renderings. This technology can translate developers' visions into virtual reality with incredible detail, bringing to life every aspect of the proposed space. By harnessing AI-generated renderings, developers can make informed decisions about the layout, colors, textures, and overall ambiance, all before a single piece of furniture is purchased or a wall is painted.