I very often get asked the question why the VERTU Hotels and Resorts and VERTU Hospitality logos are mostly Black and White.

As much as I love many other colors, I have to says that choosing the Black and the white was an obvious and easy decision to make. Choosing black and white as the standard and basic colors for VERTU Hotels and Resorts is a powerful and sophisticated design choice. These colors convey a sense of luxury, elegance, strength, and neutrality, among other positive aspects and benefits. I also always remember a quote from Coco Chanel stating : “I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony“. She was so right and the succès of her brand demonstrated it very quickly.

When it comes to providing a memorable customer experience, every detail matters.

Hotels and resorts, being in the hospitality industry, understand the significance of ensuring their guests have an exceptional stay. One major component that plays a pivotal role in shaping this experience is the design and installation of appropriate internal and external lighting. Customized lighting systems, combined with ultra-professional lighting and special effects companies, can create a unique wow factor that becomes a key differentiator for the guests…