The hospitality industry is a unique and dynamic field, where each strategic position demands a specific blend of skills and experiences that are often unmatched in other sectors. One of the most fascinating aspects of this industry is how it cultivates professionals who are not just specialists in their roles but true experts with a deep understanding of both operations, other disciplines and the technology that supports them…

At VERTU Hotels and Resorts, we've recently reached a significant milestone: the completion of our latest corporate and inspirational videos. This accomplishment has brought to the forefront the undeniable importance of partnering with a top-notch PR and Communication Company. Let's take a closer look at why we now place even greater emphasis on quality in this domain.

Our journey to create our latest corporate video underscored the pivotal role that effective PR and communication play in our success. Here's why we now recognize the paramount importance of working with a top-tier PR team:

In the industries of hospitality and luxury retail, the pursuit of excellence knows no bounds. It's a world where every touch point, from the initial interaction to the final purchase or departure, is meticulously curated to create unforgettable experiences for discerning clientele.

I very often get asked the question why the VERTU Hotels and Resorts and VERTU Hospitality logos are mostly Black and White.

As much as I love many other colors, I have to says that choosing the Black and the white was an obvious and easy decision to make. Choosing black and white as the standard and basic colors for VERTU Hotels and Resorts is a powerful and sophisticated design choice. These colors convey a sense of luxury, elegance, strength, and neutrality, among other positive aspects and benefits. I also always remember a quote from Coco Chanel stating : “I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony“. She was so right and the succès of her brand demonstrated it very quickly.

When it comes to culinary excellence, few accolades hold as much prestige and recognition as the Michelin star. For discerning food enthusiasts, the mere mention of a Michelin-starred restaurant conjures visions of gastronomic delights and unparalleled dining experiences. Now imagine having a Michelin-star rated executive chef at the helm of a restaurant in a hotel. This combination offers a unique and compelling advantage, elevating the entire hotel experience to extraordinary heights. Let's delve into the benefits of having such a renowned chef gracing the kitchen of a hotel restaurant.

A Michelin-star rated executive chef is a maestro in the culinary world, having proven their exceptional skills, innovation, and creativity. Their dishes are often an exquisite blend of flavors, textures, and presentation, leaving diners with an unforgettable taste sensation. With such a chef leading the kitchen, the hotel restaurant can offer a menu that tantalizes taste buds, pushes culinary boundaries, and keeps guests coming back for more.

In an era of technological advancement and automation, the hospitality industry has seen the emergence of self-service check-in kiosks at hotel receptions. While the allure of efficiency and cost-saving measures may be tempting, it is crucial to recognize the irreplaceable importance of experienced staff in maintaining service excellence. The human factor, characterized by personalized attention, empathy, and problem-solving capabilities, remains a cornerstone of the hospitality industry. Let’s see why hotels should prioritize retaining their experienced staff over implementing self-service check-in kiosks (although they can be a good backup plan to decongest lobby’s during peak arrival time).

This morning I was listening to a podcast where Estelle Lagarde, the famous jewellery designer and gouache painter, was speaking about her career path. Part of the content of her talk made me think about hospitality and what we are trying to achieve every day at VERTU Hotels and Resorts. In fact, in the realm of refined indulgence and exquisite craftsmanship, the two distinct worlds converge in a shared pursuit of creating extraordinary experiences.

As I was reading this morning a LinkedIn post about holding the attention of the audience during a conference, it made me think about the importance of having an external speaker. We use Guest Speakers and Motivator’s for our events from time to time and they are instrumental in the success of every conference or corporate meeting. My Friends Gary Guller or Jones Loflin are both the perfect demonstration of how to turn a traditional conference into a special vibe.

Here are ten reasons why Hotels and Conference Centers should always have a list of guest and motivational speakers available for clients holding a conference in their venues.

In recent years, there has been a significant shift in the real estate market, with luxury hotel brands such as VERTU Hotels and Resorts venturing into the residential sector. These brands are now offering hotel residences, providing owners and investors with a unique opportunity to experience the epitome of luxury living and be part of a new type of community, combined with world-class hospitality services. Here is a trend and highlights of the benefits for those considering purchasing hotel residences…

It is summer time and many are ready to enjoy some well deserved holidays . But are you really ready ?

Traveling by plane offers the convenience of reaching distant destinations quickly. However, long flights can sometimes be exhausting and uncomfortable. By following a few essential tips, you can ensure a comfortable journey while prioritising security, clothing choices, and medical considerations. Additionally, for an enhanced travel experience, VERTU Travels Services ( vertutravels.com ) provide exceptional benefits, especially when organising a complete itinerary to visit luxurious VERTU Hotels and Resorts in Europe or Switzerland.

When we think of luxury and comfort in hotels, we often focus on visual aesthetics, impeccable service, and lavish amenities. However, there is one crucial aspect that can often be overlooked—the power of scent. Harnessing the art of olfactory design to create a delicate and personalized olfactive experience in hotel public areas can significantly enhance the overall guest experience, leaving a lasting impression and fostering emotional connections.

In recent years, rooftop bars have become sought-after destinations for locals and tourists alike, offering a unique blend of breathtaking views, exquisite cocktails, and vibrant ambiance. While aesthetics and libations play a vital role in shaping a rooftop bar's appeal, often overlooked but equally crucial is the role of high sound quality and the selection of a skilled DJ. At VERTU Hospitality we enforce the importance of impeccable sound and the art of DJing to elevate the experience in our own hotels as well as in our clients hotels' rooftop bars.

Being the CEO is a permanent challenge, but being surrounded by a great people, makes it much easier - I am so fortunate to have a wonderful team.

A CEO's vision sets the stage for an organization's success and growth. However, a vision cannot be realized by the CEO alone. It requires the collective efforts of a team of professionals who not only understand the vision but are also committed to delivering it. Here below, I am trying to explore the significance of a shared vision and the importance of relying on a team of professionals to bring that vision to life…

This article delves into the key aspects of hotel construction project management and highlights essential strategies for ensuring a smooth and successful project delivery.

VERTU HOTELS AND RESORTS´ Founder and CEO Gerald Lampaert reminding some of the basics for Service Excellence in the hospitality industry.

Working in the hospitality industry can be both demanding and rewarding, and it is not uncommon for individuals to form close bonds with their colleagues….