The hospitality industry is a unique and dynamic field, where each strategic position demands a specific blend of skills and experiences that are often unmatched in other sectors. One of the most fascinating aspects of this industry is how it cultivates professionals who are not just specialists in their roles but true experts with a deep understanding of both operations, other disciplines and the technology that supports them…

At VERTU Hotels and Resorts, we've recently reached a significant milestone: the completion of our latest corporate and inspirational videos. This accomplishment has brought to the forefront the undeniable importance of partnering with a top-notch PR and Communication Company. Let's take a closer look at why we now place even greater emphasis on quality in this domain.

Our journey to create our latest corporate video underscored the pivotal role that effective PR and communication play in our success. Here's why we now recognize the paramount importance of working with a top-tier PR team:

In the industries of hospitality and luxury retail, the pursuit of excellence knows no bounds. It's a world where every touch point, from the initial interaction to the final purchase or departure, is meticulously curated to create unforgettable experiences for discerning clientele.

I very often get asked the question why the VERTU Hotels and Resorts and VERTU Hospitality logos are mostly Black and White.

As much as I love many other colors, I have to says that choosing the Black and the white was an obvious and easy decision to make. Choosing black and white as the standard and basic colors for VERTU Hotels and Resorts is a powerful and sophisticated design choice. These colors convey a sense of luxury, elegance, strength, and neutrality, among other positive aspects and benefits. I also always remember a quote from Coco Chanel stating : “I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony“. She was so right and the succès of her brand demonstrated it very quickly.

In an era of technological advancement and automation, the hospitality industry has seen the emergence of self-service check-in kiosks at hotel receptions. While the allure of efficiency and cost-saving measures may be tempting, it is crucial to recognize the irreplaceable importance of experienced staff in maintaining service excellence. The human factor, characterized by personalized attention, empathy, and problem-solving capabilities, remains a cornerstone of the hospitality industry. Let’s see why hotels should prioritize retaining their experienced staff over implementing self-service check-in kiosks (although they can be a good backup plan to decongest lobby’s during peak arrival time).