In the industries of hospitality and luxury retail, the pursuit of excellence knows no bounds. It's a world where every touch point, from the initial interaction to the final purchase or departure, is meticulously curated to create unforgettable experiences for discerning clientele.

In the ever-evolving landscape of gastronomy, 2025 heralds a new era of culinary innovation and exploration. With advancements in technology, changing consumer preferences, and a heightened focus on sustainability, the future of gastronomy promises to tantalize taste buds and redefine dining experiences worldwide. Let’s explore what is coming…

I very often get asked the question why the VERTU Hotels and Resorts and VERTU Hospitality logos are mostly Black and White.

As much as I love many other colors, I have to says that choosing the Black and the white was an obvious and easy decision to make. Choosing black and white as the standard and basic colors for VERTU Hotels and Resorts is a powerful and sophisticated design choice. These colors convey a sense of luxury, elegance, strength, and neutrality, among other positive aspects and benefits. I also always remember a quote from Coco Chanel stating : “I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony“. She was so right and the succès of her brand demonstrated it very quickly.

I am thrilled to share a remarkable experience that unfolded recently at the prestigious Ferrières Hospitality & Luxury Management School.

… Why, you might ask? Well, here's the deal: Frequent liaison with these GMs is your key to unlocking a better understanding of the local market. It's all about gaining insights into what makes each property unique and how to tailor our support for their success …

At VERTU Hotels and Resorts, we believe in curating experiences that not only transcend expectations but also contribute to a sustainable and responsible future. Our commitment to authenticity extends beyond impeccable service and luxurious accommodations; it encompasses a dedication to the local communities we serve and the planet we call home. This translates in a few impactful topics …

This week while we were working on a special project at the property, it was truly an extraordinary experience to meet with Mauro Griguoli, the General Manager at the Grand Hotel Campione, a distinguished member of Vertu Hotels and Resorts. Mauro's passion for his job, his property, and the connections he fosters with his clients is nothing short of inspiring.

From the moment our conversation began, it was evident that Mauro's enthusiasm for his role went beyond the responsibilities of a General Manager. His eyes lit up as he spoke about the intricacies of the Grand Hotel Campione, each detail of the property seemed to be a testament to his dedication. It wasn't merely a place of business for him; it was a canvas on which he painted his passion for hospitality.

In the dynamic world of hospitality, having a solid and diversified advisory board is not just an option; it's a strategic imperative for success. At VERTU Hotels and Resorts, we understand the immense value that a diverse advisory board brings to our organisation, and we would like to share some key insights into why this is so crucial.

An advisory board comprised of individuals from various backgrounds and industries brings a diverse range of expertise to the table. This wealth of knowledge allows us to make informed decisions, gain fresh perspectives, and navigate the ever-evolving landscape of the hospitality sector with confidence.

Turning Hotel Nightmares into Dream Stays - Strategies for Guest Recovery

VERTU Hospitality is on the cusp of completing a substantial multi-property mountain resort audit and project management endeavor. This significant undertaking underscores our commitment to delivering results and maximizing the potential of hospitality ventures in diverse settings.

Our imminent success in managing this extensive project further exemplifies the depth of our expertise and the practical application of our vision. We believe that this hands-on experience positions us uniquely to share our knowledge with other hotels and resorts seeking transformation and growth. By sharing our vision and expertise described below, we aim to facilitate a ripple effect of positive change within the hospitality industry.

Recently, I was kindly invited to one of the hotel’s staff party. I have to admit that it was so delightful to see the whole staff of the hotel getting together and having lots of fun dancing and singing . I believe that such events are so efficient and helpful, and unifying team members is always a good idea.

Organising staff parties in the hospitality industry brings a multitude of social and human benefits to the organisation , fostering a vibrant and positive workplace culture….

Dear Esteemed Guest and Business Partners,

We hope this letter finds you in great health and spirits. As summer draws to a close and we about to welcome the vibrant colors of autumn, we want to extend our warmest greetings and a heartfelt "Welcome Back" from the entire VERTU Hospitality, Hotels, and Resorts team!

When it comes to culinary excellence, few accolades hold as much prestige and recognition as the Michelin star. For discerning food enthusiasts, the mere mention of a Michelin-starred restaurant conjures visions of gastronomic delights and unparalleled dining experiences. Now imagine having a Michelin-star rated executive chef at the helm of a restaurant in a hotel. This combination offers a unique and compelling advantage, elevating the entire hotel experience to extraordinary heights. Let's delve into the benefits of having such a renowned chef gracing the kitchen of a hotel restaurant.

A Michelin-star rated executive chef is a maestro in the culinary world, having proven their exceptional skills, innovation, and creativity. Their dishes are often an exquisite blend of flavors, textures, and presentation, leaving diners with an unforgettable taste sensation. With such a chef leading the kitchen, the hotel restaurant can offer a menu that tantalizes taste buds, pushes culinary boundaries, and keeps guests coming back for more.

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary in a few months. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

In today's fast-paced world, technology has made its way into various industries, revolutionizing the way we work and create. One such innovation that has significantly impacted the world of interior design is Artificial Intelligence (AI). For developers of hotels and resorts, AI-generated interior design renderings offer a game-changing solution to visualize spaces and optimize design decisions.

AI has the ability to analyze vast amounts of data and process complex design parameters, resulting in stunningly realistic and accurate interior design renderings. This technology can translate developers' visions into virtual reality with incredible detail, bringing to life every aspect of the proposed space. By harnessing AI-generated renderings, developers can make informed decisions about the layout, colors, textures, and overall ambiance, all before a single piece of furniture is purchased or a wall is painted.

When it comes to providing a memorable customer experience, every detail matters.

Hotels and resorts, being in the hospitality industry, understand the significance of ensuring their guests have an exceptional stay. One major component that plays a pivotal role in shaping this experience is the design and installation of appropriate internal and external lighting. Customized lighting systems, combined with ultra-professional lighting and special effects companies, can create a unique wow factor that becomes a key differentiator for the guests…

It is no more secret I like to be relax in a hotel lobby, and a Cappuccino, one of my favorite hot drink at anytime of the day. Despite the circumstances, one would think that getting one in a hotel should not be so complicated, especially since early mornings can often be a race against time, when traveling. As a seasoned traveler, I have learned the value of being ahead of schedule, allowing me to savor the moments before embarking on a new adventure. However, a recent experience at a train station hotel in Paris last Tuesday morning left me disappointed and questioning the notion of basic service.

VERTU Hotels and Resorts like every other hotel management group is very cautious about internal and clients security. This includes front-end and back-end information. In fact, in the digital age, the hospitality industry relies heavily on technology to provide efficient services, streamline operations, and enhance guest experiences. However, with the increasing level of malicious attempts, identity theft, and credit card breaches, it is crucial for hotels to prioritize the development and implementation of a robust IT and email policy. Such a policy serves as a critical defense mechanism against cyber threats, ensuring the security of guest information and safeguarding the reputation of the establishment.

The presentation of my favorite drink, a Cappuccino, had reached another level and it made me thinking of the importance the presentation because in the world of hospitality, the art of presentation holds a significant place when it comes to delighting hotel guests. While the quality and taste of food and beverages are undeniably important, the visual appeal and presentation of these products play a crucial role in creating a memorable dining experience. Just as we savor a meal with our taste buds, we also consume it with our eyes. As such, hotels and restaurants must pay meticulous attention to the presentation of their culinary offerings, recognizing that it is as important as the quality itself.